We get lots of questions about websites, web marketing, and other business-related web questions. We created this series to share our answers to these questions.
I went to a marketing class. The instructor said that we should get the web designer to specify a set number of revisions for the price. What qualifies as a revision and how many should I get?
- Peter J. NY, NY
Revisions are basically tweaks and modifications to the look and feel of the design. It can come into play with websites, as well as graphic design projects (like banners or marketing collateral).
Some designers like to include a set number of revisions, and require it be included in the contract. They feel it protects them from being “abused” by clients that are never satisfied, and ensures that clients get to request a fair number of changes.
But many designers avoid them (including us). From what I’ve seen, they’re just ineffective. They can compel people to request revisions even when nothing is wrong. I think it’s a bit subconscious; you’ve paid for three revisions, so you feel like you must pursue them. What’s worse, is that you could wind up with something you hate, and be all out of revisions. We don’t like that.
So how do you know when to request revisions, and when it’s okay not to?
Take a look the experience level of the web designer. Are they just starting out? Do they do this as a hobby or part-time? If so, they probably haven’t gotten the hang of what to do during the orientation/discovery conversations. In that case, you’ll want to aim for 3-5 revisions. Get as much in writing as you can beforehand.
If you’re dealing with a design team that’s got at least seven solid years of experience, then ask them how they usually work. Every designer is going to have their own individual approach and unique preferences, but a good team will be flexible and do their best to address their clients’ concerns. If they’re a good fit for you, don’t let a marketing instructor’s abstract suggestion stand in the way of what might be a great long-term work relationship.
No matter what, make sure you feel comfortable with the people you’re hiring. After all, you’re trusting them with an important aspect of your business’ identity, one that will be seen by both your audience and your peers.
I hope that gives you some insight to the whole concept of revisions!
If you have a question you’d like to ask, just email us at questions@brianfoy.com. Please be sure to note how you’d like to be quoted, or whether you’d prefer your name not be listed (that’s fine, too).